One Direction – The Looks Collection & Giveaway

Hi everyone!

I had made a recent entry on Facebook about being accepted into a BrandBacker campaign. It’s time for some insight into this campaign!

I will be blogging and testing One Direction’s ‘The Look’ collection. I’m excited to be able to be part of this campaign and test and share my experience with you. This also brings a chance for you to win the collection yourself! They’ve provided me with a widget (which is below) for you to be able to enter for a chance to win. Giveaway is only available to those who reside in Canada and the US. Before we get to the the giveaway, let’s take a look at the collection!

The Looks Collection” is a set of three keepsake tins inspired by One Direction’s globe-conquering albums, “Up All Night, “Take Me Home” and the latest chart topper, ‘Midnight Memories.” Each tin has illustrations included to help you get your perfect look. To top it off, everything in these tins is housed in a Limited Edition collectible keepsake tin!

The product will be distributed worldwide, but will begin in the US. International release dates are still to be determined, but listed below is the release dates for the US:

Macy’s – August 11th
Stage Stores – August 25th
Dillards – August 25th
Beauty Brands – August 25th
Lord and Taylor – August 25th

For those who don’t know, One Direction (or 1D) are an English-Irish pop boy band based in London. They signed with Simon Cowell’s (The X Factor/American Idol/Britain’s Got Talent) record label Syco Records after finishing third on The X Factor in 2010. Social media propelled them into international success. They have three albums (of which these keepsake tins are modelled after) Up All Night (2011), Take Me Home (2012) and Midnight Memories (2013). The song most people recognize them for is “What Makes You Beautiful”.

For more information on the band, visit them at their website:

Now, let’s take a look at the collections! Each collection comes with:

A Liquilights Glow Gloss which sparkles brilliantly during the day and illuminates under UV black light after dark. Gloss can be worn on its own for a sheer glittery touch of color, or to be pared with the included crème lipstick for a bolder look.

Four pigment-rich eye shadows and a bold glitter crème shadow. Kept in a travel ready compact. Described with maximum color payoff and they stay put and don’t crease. Chubby pencils that glides on smoothly and can be worn as a liner, shadow or body crayon. Little Black Dress mascara, a carbon black volumizing formula that adds definition.

Nail varnishes in ‘fashion-forward’ shades formulated for quick drying and longer wear.

Bonus One Direction Stencils.

Up All Night Collection
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  • ‘Taken’ – Liquilights Glow Gloss: Powerhouse glitter pink lip gloss. Glows neon orange under UV light
  • 4+1 Eye Shadow Palette in playful blues and versatile neutrals:
    • ‘More Than This’ – soft blushing pink
    • ‘Gotta be You’ – silvered taupe shimmer
    • ‘Save You Tonight’ – shimmering turquoise blue
    • ‘Another World’ – royal blue shimmer
    • ‘Up All Night’ – sapphire glitter crème
  • ‘I Shold Have Kissed You’ – bubblegum pink crème lipstick
  • ‘Little Black Dress’ volumizing mascara in perfectly black
  • ‘Na Na Na’ Aqua-blue metallic chrome nail varnish
  • ‘Stand Up’ dark denim eye and body crayon
  • 5 piece decorator stencil set.

Midnight Memories Collection
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  • ‘Through the Door’ – Liquilights Glow Gloss: Electric glitter poppy lip gloss. Glows neon red-orange under UV light
  • 4+1 Eye Shadow Palette in smoky shimmery grays and neutrals:
    • ‘Little White Lies’ – palest warm gray
    • ‘Don’t Forget Where You Belong’ – soft pink shimmer
    • ‘Half a Heart’ – metal gray
    • ‘Strong’ – charcoal black matte shimmer
    • ‘Midnight Memories’ – silver glitter crème
  • ‘Best Song Ever’ – Crimson red crème lipstick
  • ‘Little Black Dress’ volumizing mascara in perfectly black
  • ‘Right Now’ liquefied metallic steel nail varnish
  • ‘Better than Words’ blackest black eye and body crayon
  • 5 piece decorator stencil set.

Take Me Home Collection
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  • ‘Kiss You’ – Liquilights Glow Gloss: Orange glitter rush lip gloss. Glows neon yellow under UV light
  • 4+1 Eye Shadow Palette in the perfect nude shades:
    • ‘Back For You’ – velvet crème
    • ‘Change My Mind’ – peachy shimmer
    • ‘C’mon C’mon’ – soft taupe
    • ‘Little Things’ – smoky brown
    • ‘Take Me Home’ – golden glitter crème
  • ‘Last First Kiss’ – nude-pink sheer lipstick
  • ‘Little Black Dress’ volumizing mascara in perfectly black
  • ‘Live While We’re Young’ multi-dimensional gold glitter nail varnish
  • ‘I Wish’ a warm brown eye and body crayon
  • 5 piece decorator stencil set.

And the part of the post you’ve been waiting for…

The giveaway!


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